How To Become A Patient

We welcome all new NHS patients in our practice. During periods of high demand, where we are unable to see you immediately, we may have to add you to a waiting list. You can register your interest by using our website or contacting the practice directly by telephone or email.

Please note: We do not accept NHS patients at our Cross Deep dental practice as this is a “Private Only” dental practice.

Under 16’s

Please note that all patients that are under the age of 16 should attend all appointments with a parent or guardian.

Medical History

You will be requested by reception to update your medical history form on an annual basis as per the current GDC guidelines. It is useful if you have complex prescriptions, for you to bring these with you to your appointment so they can be copied to your records.

Our Range Of Services

We are an NHS dental practice and provide all the treatment necessary to secure and maintain your oral health. Some treatments (mainly cosmetic) are not available on the NHS in which case, we can provide you with alternative options.

We have experience in all aspects of dental care, but in certain cases, we refer patients to colleagues who have specific skills in certain types of treatments.

All patients have the right to express a preference of practitioner and can do this at any time through communication with practice staff. We will endeavour to comply with your wishes to see an individual practitioner but at times this may not be possible.

Our aim is to provide high quality care at affordable prices. All our dentists are highly trained and we have various processes to ensure our standards are met.

Our main objective is to encourage a high level of dental health. Regular check-ups are of high importance and we will recommend a recall according to your health needs but ranging from 3 – 12 months.

Hygiene Appointments

The dentist may advice you to have Periodontal treatment, this can either be under the NHS by your dentist or visiting a Hygienist within the practice.

Private Patients:
If you fail to attend or cancel without giving 24 hours’ notice, you will incur a £20-£30 charge.

NHS Patients:
If you know you will not be able to attend an appointment then please give as much notice as possible to the dental practice so they can cancel your appointment and offer your slot to another patient.

While surgeries can’t charge you for not turning up for NHS appointments if you consistently fail to attend appointments you will be removed from the practice list and advised to seek dental care elsewhere.

Patient Confidentiality

For this policy, confidential information is defined as personal information provided by an individual in confidence, including but not limited to, such details as name, age, address, personal circumstance, race, health, sexuality, etc. Note that even the fact a patient attends the practice is confidential This information may be supplied or stored on any medium and includes images, video, health records, computer records or verbally.

Failure To Attend (FTA’s)

Our resources are in great demand. When you fail to attend an appointment at the practice or cancel at short notice, it is preventing other patients that need urgent care from accessing an appointment. If you have 2 incidences of missed appointments, we are advised by the NHS to remove you from our database. All private FTA & short notice cancellations will be charged £1 for every minute of clinical time wasted. In return, we reserve the right to refuse treatment to any patient who behaves in an inappropriate manner. We have a strict ZERO tolerance policy.


If you wish to make a complaint about the care or service provided by us, it is worthwhile discussing your concerns with the Practice Manager first to see if the issue can be resolved quickly. You can submit a formal complaint by writing, telephone or by email to the Damira Head Office. Email complaints should be sent to [email protected] with the subject “Complaint”. If you wish to submit a formal complaint via telephone, please call us on +44 (0)203 948 8523. Complaints must be made within 12 months of treatment. We will do everything we can to restore your complaint. However, if you wish to escalate your complaint, you can contact NHS England on the details below:

NHS England
PO Box 16738, Redditch, B97 9PT
Email: [email protected]
Tel: 0300 311 22 33

General Dental Council
37 Wimpole Street
London, W1 8DQ
Tel: 020 7167 6000

CQC National Customer Service Centre
Citygate, Gallowgate
Newcastle-Upon-Tyne, NE1 4PA
Tel: 03000 61 61 61